From nightlife concept to investable company.

$1.8Mpre-seed, 2025

Since 2023ongoing strategic advisor

Situation

Crawler began as an early-stage nightlife discovery concept in New York. Before it could credibly raise, the business itself needed building: the problem it solved and for whom, what the product needed to become, how venues and consumers fit together, and which milestones would make the model credible.

JetPack's role

01Value propositionDefined the core value proposition and company positioning.
02Product roadmapShaped the roadmap and the logic connecting features to user and venue behavior.
03Commercial planBuilt the business plan and commercial strategy: GTM priorities, market logic and operating milestones.
04Capital caseCarried that foundation into investor materials, capital strategy and the financing narrative, while staying on as ongoing advisor.

Outcome

Crawler raised $1.8M in pre-seed capital in 2025. The more telling outcome is the continuity: JetPack worked on the business before the financing, then carried that work into the capital case.

Capabilities

Value Proposition & PositioningHow we work Market & Go-to-Market StrategyHow we work Financial & Operational ReadinessHow we work Investor & Diligence ReadinessHow we work

References available on request.

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30-minute intro callMatan Magril, Founder & CEO

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