The product was proven. The commercial model was not.

Veta Health clinician dashboard and patient app

130%customer base growth in 2021, as reported by Veta

2×team growth across the US and Europe

Situation

Veta Health had a remote-care platform clinicians trusted; a peer-reviewed trial showed 78% lower 45-day readmission for heart-failure patients. What it lacked was a defined buyer, a business model and a route into Europe.

JetPack's role

01MarketSegmentation, market sizing, competitive landscape and product positioning.
02The decisionResolve the business model and buyer before pursuing European expansion.
03Commercial buildBusiness model design, go-to-market strategy, business plan, investor materials and financial model.
04EuropeMarket-entry feasibility across reimbursement, regulation, distribution and partnerships.

Outcome

Veta reported 130% customer growth in 2021, doubled its team across the US and Europe, and added partnerships including Roche Diagnostics, the Netherlands Heart Network and Twilio. Growth and partnership outcomes are as reported by Veta Health; the clinical result validates the product, not the consulting work.

Capabilities

Value Proposition & PositioningHow we work Market & Go-to-Market StrategyHow we work Financial & Operational ReadinessHow we work Investor & Diligence ReadinessHow we work

References available on request.

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