A startup inside Recruit Holdings needed a PMF system, not a New York launch.

A New York restaurant corner on Prince Street, SoHo

60 daysto PMF evidence

4explicit gates before scaling

Situation

A Tokyo-based startup inside Recruit Holdings, the Japanese conglomerate, was preparing an AI-driven restaurant proposal and reservation product for New York. The product could theoretically serve the whole city. The team needed local market knowledge, a launch hypothesis and objective thresholds before scaling.

A neighborhood restaurant corner in New York

JetPack's role

01TargetA behavioral wedge: the "Delegator," not generic foodies or planners.
02GeographyNeighborhood-level launch logic instead of a citywide rollout.
03MethodSTP refinement, operational-risk analysis, a KPI framework and an initial growth playbook.
04GatesExplicit PMF thresholds that had to clear before acquisition spend or market expansion.

PMF gates

≥45%first-use completion

≥85%attempt to confirmation

≥35%organic 30-day repeat

≤10%spread across contexts

Outcome

PMF evidence was established within 60 days, with a validated initial market focus and a North American launch strategy. Scaling acquisition was authorized only after reliability and repeat behavior cleared the defined thresholds.

Capabilities

Market & Go-to-Market StrategyHow we work Value Proposition & PositioningHow we work

References available on request.

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