An international innovation center, positioned to run New York's Global Cyber Center.

Selectedby NYCEDC to create and operate the Global Cyber Center, 2018

Cyber NYCcompetitive municipal process

Situation

SOSA, a global innovation center expanding into New York, was pursuing NYCEDC's Cyber NYC initiative. To win, it had to show it could create and operate a dedicated cybersecurity center, against formal public-sector criteria, in a competitive process.

JetPack's role

01Operating storyReframed SOSA around the breadth of its cyber ecosystem and network.
02Strategic narrativeBuilt the narrative and core RFP response around the City's decision criteria.
03Operating modelDeveloped the operating-model, partner and evidence materials behind the proposal.
04Institutional logicMade the proposed center credible as an institution, not a marketing concept.

Outcome

In 2018, NYCEDC selected SOSA to create, market, operate and manage the Global Cyber Center under the Cyber NYC initiative.

Capabilities

Value Proposition & PositioningHow we work Market & Go-to-Market StrategyHow we work Investor & Diligence ReadinessHow we work

References available on request.

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